Wednesday, October 15, 2014

Who are Shirley & Victor?

After having four children with names like James, Jean, Christopher and Carol, my mom decided to try something different.  So she named me after her mother, Germaine.  Growing up with this name back in the 70's set me apart from other kids.  Sometimes in a good way, and sometimes not.  I had very short hair until I was 20 something and most people probably thought I was a boy but once they realized I was a girl, I think most people liked my unique name.

Today, there are multitudes of studies on how a name shapes a person or a product.  Naming babies was one of my toughest challenges but naming a clothing line was harder.  The name had to show what I wanted to portray.  Take our brand name Majamas.  Many people may not know this but when I invented the first nursing tank top, I intended it to be worn to bed.  My mother said, "You should call it MA-jamas because MOMS will wear it to bed".  The name stuck and now, Majamas is known for making the most comfortable bras in the world for ALL women in addition to a full line of clothing.

Siblings, Shirley and Victor, with Cousin Eddie 

One good turn deserves another so when I had to name our new baby line, I decided it had to have my mom's name in it.  Not only was my mom one of my best friends, but she was also smart, funny, and a woman with a passion for fashion.  With all the baby lines out there, we wanted ours to stand out as unique.  Making it in the U.S. was one way but we wanted the look of it to feel retro. Think bowling shirts for boys and sepia toned prints for girls.  My mother's name, Shirley would be perfect but we had to be sure the world knew it was a baby line for girls and boys.  So we decided to add a common name for boys born in the late 1800's thru the 1940's and that was Victor.  Victor was not only Shirley's brother, but her father was named Victor and my husband's grandfather too.  

Welcome Shirley & Victor to the Raggle, Inc family.  Now Raggle, Inc is the proud owner of Majamas, Nixilu, Eliseo Fashion and Shirley & Victor.   My mom died before she could see Majamas hanging in Nordstrom Department Stores or in Whole Foods Markets but I believe she continues to help me on a daily basis. Last month, the baby line named after her was very well received at markets and picked up by many retailers.  You will soon find Shirley & Victor in stores and on web sites across the country in February, 2015.  Check out our Facebook page, Shirley & Victor and be sure to contact us if you want more information.

Clockwise from Top Left: The Henry Hoodie, The Elsa Top, The Daddio Onesie, and The Peggie Onesie